Top 100 favorite brands and trends Most Memorable Product Lines
Barnes and Noble
Blue Man Group
Cirque De Soliel
State of California
Green Mountain Coffee Roasters
Going back to my original THE 21 STEP SALES FORMULA. This process is what really holds great brands, great products, and generating new sales together. Where do your new customers come from. There is always going to be an introduction, and an attention grabber. Maybe its your ad in a PPC campaign, maybe its an email newsletter, maybe its when Pitching new business partners.
What is Effective Copy: Remembering to Hold the sequence in place. It is better to have crappy copy in good sequence, than excellent copy out of sequence. The sequence copy will sell better.
A Good introduction: Creating videos, video testimonials, having an introduction of yourself and your business on your contact page. What this practice does is eliminates the doubt of your intentions.
CALL OUT: ATTENTION ! Say something that will Grab their attention. This identifies your demographic. And helps customers relate early on, with the end result of buying your product or service. It also lets people know they are in the right place. For example: “Are you one of the 100,000 Americans that pays too much for xxx?“ Choose a message that can hold thru, different sales, and different delivery methods. As long as the call out grabs the attention of your demographic and you are aware of your customers needs from step one.
HEADLINE: Why is a good Headline Important? This is the next step in a customer following thru with a sale. In sequential order, they read your headline after you have thier attention. Just as if you were to wear a purple suit! You got their attention, now don’t get drunk at the party! “Man in Purple suit was Wasted! “ They identify you with that! Don’t let Getting Wasted be your Headline!” Appropriate to involve personal experiences. DO THIS STEP: Write hundreds and hundreds of headlines. Write, How too headline, write headlines that involve, “works best for me” Write, “Demonstration headlines” I wont stress this enough, You need to create your headline mold for your demonstration, which is next int he sequence.
Believe me out of all the online sales, email marketing campaigns, buying and selling businesses
I have to go in sequence with this process or it never works, its like hitting on a woman in a bar, before buying her a drink. That #$%$ doesnt work!
A brand is so much more than having a good logo and good colors. People who don’t understand this aren’t going to do very well online for every long. That’s because channels and brands are dominating the internet. In fact, every niche worth being in will be dominated by 2 or 3 brands in the next few years.
Why is that? Because buyers trust brands, and the buyers voice is dominating the marketplace. And as businesses enter social media and review sites make the consumer’s voice that much more important, businesses have the potential to be selected by massive amounts of people. It’s no longer a top-down advertising world. The more transparent and authentic a business is, the more people tend to get behind that business. Just look at Dominos and their “We used to suck, but we listened to you,” campaign. Do you think they would have tried that 10 years ago? No way. But these days people expect a company to be real, to have a personality, to be about something, and then to show it.
Perry, you’re thinkin’, what does that have to do with copy? Everything. See, if all your brand is is a logo and some colors, then you may as well not listen to anything else I say here because it won’t make sense. But if you have created a real brand — who your business is, the brand promise, the personality of your business, the people you are targeting and who you’re talking to when you are talking B2B — all of that, then you’ve really got something. And you want to BE that brand in every aspect of your business, especially in your copy.
I mean, wouldn’t it be weird if Walt Disney said something sexually provocative in their advertising? That’s because it’s not who they are. And it Coca Cola messaging used sarcasm and dark humor? Or can you imagine me being formal and appropriate? It’s not who I am. People trust brands, and brands are the future of the internet.
Kids have come up with some of the best copy I’ve ever read. Just take a look at some of these examples. We could all learn a thing or two from these kids.
1. Kids have mastered the call to action.
Kids get right to the point. They don’t waste words on things that don’t matter. They ask for what they want. Why? Because they want what they want NOW. There’s something awfully endearing about that.
2. Kids know what’s most important.
And they aren’t afraid to talk about it. Food, love, fairness and entertainment. They write with conviction about these things. As we get older and make compromises, many of us lose sight of what’s most important. We justify our choices with elaborate explanations. And then we believe that’s what other’s want to hear. Great copy sticks to the basics.
3. Kids keep it real.
Compost is often made of poop. If you don’t eat food, you die. Face it, these things are interesting to all people. Adults make things so complicated. But in reality, simple concepts lie at the heart of most great writing.
4. Kids write how they talk.
People are much more practiced at talking than they are writing. So what comes out of their mouths often sounds better than anything they put on paper. Kids aren’t that self-conscious yet. They write what they think and they write the way they talk. It’s refreshing and engaging. Like any great copy should be.
Man if I ever needed anything it’s this car. The Black Knight could kiss my ass in this bad boy.
I’ve read untold articles on what writers need to accomplish to move from the
ranks of the unpublished and into that select stratosphere of publication. Though
you need to learn a great deal to succeed, no amount of work will bear fruit if
you do not master the art of storyteller. In fiction, your workmanship is for
naught if you can’t spin that proverbial yarn.
With that said, I thought today’s post would focus on how to develop that skill.
How is it one insures their novel is written in such a fashion as to appeal to
their readers regardless the audience? The answer, as is so often the case, is
simple, though the application is difficult.
When someone wishes to write a novel, there is a time-proven formula to telling a story. This blueprint is known as The Hero’s Journey. In fact, it is the framework around which most any novel can be built and is comprised of twelve events your hero must face. This storytelling technique has been around since before the time of mythology and will last until men stop telling stories. Once you’ve learned this technique, you’ll be well on your way to mastering the art of storytelling and I recommend all new writers follow this outline.
Many will tell you some of these “rules” can be introduced at varying points in
your novel or even ignored. The truth? They’re right. However, as an aspiring
author, stick to what works. As you gain confidence and knowledge, then do your
The Hero’s Journey is defined by different authorities in different ways. They’ll
incorporate additional steps, different terminology, whatever. But if studied,
most of them will filter down to the following twelve steps your hero must
traverse to create a good story:
2.Call to Adventure
3.Refusal of the Call
4.Meeting the Mentor
5.Crossing the Threshold
6.Enemies, Allies and Tests
7.Point of No Return
10. Journey Home
12. Return Home
I may go into each one of these steps in more detail, but for now they are
somewhat self-explanatory. In general, if the hero in your story finds himself
involved in these twelve situations, your story will be well-defined and should
appeal to almost any reader. (Please note I said your story will be well-defined.
Having it well-written is another entire series of blog posts.)
To get started, think about one of your favorite movies. Now follow the storyline
and see if the primary character is placed generally in the situations listed
above. I’ll bet you will. Once you can identify the steps of The Hero’s Journey in
a movie, you’ll begin to understand how to apply it to your novel writing.
Star Wars is always a good example for any aspiring writer. Think of the first of the six episodes where Luke’s parents are killed. Remember it? If you recall the beginning of the story, Luke is working the farm but asks permission to strike out
on his own. This scene is Luke’s Ordinary Life which is step one of The Hero’s
Step two? Luke Skywalker finds the message from Princess Leia embedded in R2D2 and gets all excited. This is his Call to Adventure. Did he accept his call? Of course not. Had he, Mr. Spielberg would’ve missed step three, the Refusal of the Call.
Considering step three in The Hero’s Journey, let’s look at Luke’s reaction to Obi Wan’s entreaty that the young man become a Jedi. The boy found a dozen excuses why he could not do as his future mentor suggested. His excuses included such things as his uncle Owen, the coming harvest and, well, I don’t remember what else, but you understand. This scene was the third step in Luke’s immersion into The Hero’s Journey, his Refusal of the Call.
Now I could step you through each aspect of The Hero’s Journey, but it’s getting late and I don’t care to right now. (So there!) However, as you follow the first Star Wars movie, you’ll see the storyline follows The Hero’s Journey quite well. And, (here’s your sign), if Mr. Spielberg can use this formula for storytelling, so can you.
Of course, Star Wars is within the genre of Science Fiction, but to show how The
Hero’s Journey works with all novel genres, I’ve taken five minutes and outlined a
romance for you. I’ll give this story the working title “The Disillusionment of
The Ordinary World
Joe and Mindy are in love, married with two children, living in a home in the
suburbs of Richmond, VA. The children are Mike, twelve, and Mary fourteen. Mike
loves baseball and Mary is just finding out about boys. Joe is a stockbroker and
Mindy spends her time raising the children. She’s the president of the PTA and is
as content with life as she has ever been.
The Call to Adventure
At a PTA meeting Mindy overhears two women talking about Joe. They suddenly quiet
when Mindy approaches and act embarrassed at her arrival. They walk away without
saying much to her, but they glance at Mindy from over their shoulders and whisper
to each other as they depart. Mindy is surprised by their actions but thinks
little else of it.
Refusal of the Call
Joe, usually home around 7 PM, starts to call every now and again saying he must
work late. This has never happened before but Mindy ignores her intuition which
tells her something is wrong in her life.
Mentor (often termed The Wise Old Man or Woman)
As Joe’s late returns increase and after another odd encounter with friends, Mindy
speaks with her best friend, Margaret, about her concerns. Margaret tells her not
to worry until Joe comes home late and the first thing he does in take a shower -
a sure sign of infidelity.
Crossing the Threshold (often known as the Point of No Return)
The next night Joe comes home and takes a shower as soon as he enters the house.
Tests, Allies and Enemies
Mindy and Margaret talk to their friends when watching Mike playing baseball and
then again at the following PTA meeting but most know nothing. Those who seem to
be in the know won’t talk. Mindy hires a detective to follow Joe. He takes photos
of Joe’s nefarious liaisons and passes them to Mindy.
Approach to the Innermost Cave
Mindy is distraught but refuses to believe her marriage cannot be saved. She
confronts Joe with the photos and he admits everything, saying he still loves
Mindy and was swayed by a young woman who threw herself at him. He promises never
to see the woman again. Though suspicious of his pledge, Mindy accepts him at his
word and they work at patching the holes in their marriage.
The Supreme Ordeal
Things are fine for a time, but soon, Joe is again coming home from work late.
Reward (often termed Seizing the Sword)
When Joe returns home, Mindy confronts Joe about his continued infidelity. He
denies everything until she produces new photos she had taken of him and yet
another woman. Mindy forces Joe to leave.
The Road Back
Mindy and Joe go through a trying divorce. She gets the children and the house,
and the money, and the furniture and he gets the clothes on his back. (They live
in Virginia, you remember.)
Mindy must now learn to live without a husband and is forced to find work. She is
now faced with raising her children on her own. She finds her new life difficult,
but she and her children do survive, though without much of their earlier wealth.
Return with the Elixir
Mindy meets a guy at work who sweeps her off her feet and they live happily ever
There ya go, a full story outline in five minutes using The Hero’s Journey.
By employing The Hero’s Journey, your story will have plot, adventure and the
time-tested avenue to effective storytelling. From here you fill in the details
and, voila, you’re an novelist!
Depending on the response I receive to this post, I’ll move forward with a more
detailed explanation or not.
In the mean time, I wish you best-sellers.
C. Patrick Schulze
Top Five Regrets Before Dying
Based on 500+ interviews of people at the end of their lives going through “a variety of emotions…denial, fear, anger, remorse, more denial and eventually acceptance…When asked about any regrets they had or anything they would do differently, here are the 5 mos common answers:
1. I wish I’d lived the life I wanted, not the life others expected of me.
2. I wish I didn’t work so hard.
3. I wish I’d had the courage to express my feelings.
4. I wish I had stayed in touch with my friends.
5. I wish that I had let myself be happier.
You can fix these NOW, not when your dying.
So what are you going to do about it?
Comment and tell me what your going to do.
Original Source http://www.inspirationandchai.com/Regrets-of-the-Dying.html
For years I’ve been called a great salesman.
Even when I was a kid people would tell my mom “That kids gonna be a hell of a salesman” and today I still got that rep, among others… ax murdered, seal clubber and juggler of fuzzy kittens, but the truth is that’s bulls*it. I’m a B- salesman with a secret.
I know what people want.
That one skill and no other has made me a very nice living for many years.
So what do people really want?
#1 They want a purpose: Rick Warren sold 25,000,000 copies of the Purpose Driven Life… Do you thank that brutha hit a nerve? Youbetcha!
90% of people on the GLOBE feel they have no purpose and are simply drifting through life waiting to die. Give people a purpose and they
will give you their money, but beware. You better deliver the goods and stay true to the purpose.
#2 They want an identity: Harley Davidson and Mac know this one to well. I have a beautiful Honda motorcycle I never ride, why, because it’s not a Harley. Being a Harley rider is being part of something, It’s a lifestyle and and identity. Mac users are cool and smart, and all I have to do to be smarter and cooler is to pay. What an asshole I must be but I’m a Mac junkie, because I want to be seen as one.
#3 They want to be masters: I like to think of myself a marketing master, I buy EVERY single book, course and read every real blog in the market. I practice guitar 10 hours a week and I still suck, but I have VOWED to master that six stringed son-of-a-bit*h. I want to master it, own it and crush it, and so do a lot of people.
That’s it! The secret keys to the kingdom. I have made MILLIONS from these the beauts and I’m sure you will too. Just remember, you better bring the goods. Pitching these three atomic bombs of persuasion will sell you a bundle but it will ALL blow up if you suck.
Tell me what you think, if you’ve got the stones…