It you need traffic, and need some great marketing and advertising. Follow these 4 rules.
Why Your Site Probably Sucks at SEO
Basically, 99% of all Web sites are stuck in the mud on Google, Yahoo!, or MSN. They are usually stuck for one of three big reasons. I call these reasons, the big triad. The big triad are not all the factors that push your site to the top of the search engines, but it is the three main reasons that sites get stuck.
Number one at the top of the triad are on-site problems. These are things that are incorrect on your website. Things like problems with your code, your structure, with the layout of the site, or with not categorizing the site in a way that Google really understands it. I am going to show you how to correct all of that with Google, and I will show you a clear pathway to get you there.
Lack of Inbound Links
Number two is inbound links. Inbound links are the way that Google measures how popular your site is. Popularity of your site is based on how many friends you have, basically; how many people are pointing people from their Web site to your Web site. This tells Google how popular your site is. There are a lot of ways to build inbound links. There is an entire chapter in this book, part of the system, dedicated to building inbound links to your site.
You will be able to overcome poor inbound links, but of the big triad, lack of inbound links alone is the reason 99% of sites are stuck in the mud. If you look at your Web site right now, you may have no real inbound links coming into your site, none at all. If this is the case, you are really, really in trouble. The good news is that it is very easy to fix. You will never be out of the mud until you get some quality inbound links to your site.
Optimizing the Wrong Term.
The third problem—and this is the big one—is sites that are optimized for the wrong term. Your Web site title, keywords you use, keyword density and categories tell Google one thing. They tell Google what your site is all about. Google reads this information through an algorithm. When you tell Google what you are about in a more accurate way, the algorithm is going to be able to sort you in a more accurate way. The vast majority of Web sites that have good inbound links, good structure and good content, still do not get ranked high in Google because the SEO tells Google the site is about something other than what it is really about. This has to do a lot with title tags, keyword tags, and things which may sound old school. Meta tags and keyword tags are sort of old school, but they are still pretty important with SEO and particularly important with Google.
These are the three big errors we see when we are looking at Web sites that are not ranking well. People say, “My Web site just will not get ranked. I don’t know what it is. I have great content; I have the best information out there about the subject but for whatever reason, I just cannot get my site ranked”. If someone talks about their site in this way, the problem is usually one or more of the big triad. The structure is all screwed up somehow, which leads to slow loading times, poor organization, and so on. They do not have any inbound links, or they are telling Google they are about something other than what they are really about.
Why Organic SEO
Next I want to talk to you about why you need organic traffic so badly and why you need to go to search engine optimization to start with. Obviously, you can buy traffic. Anybody can go to Google or Yahoo and buy PPC (Pay Per Click) ads. You can go to other Web sites and buy banner ads; you can go to Banner Ad Networks and buy banner ads on thousands of Web sites, if you want to, However, here is a big secret that almost nobody knows.
Of all Web traffic that comes in, approximately 67%, on any search or any subject, goes to the top three organic results at Google, at Yahoo!, or at Bing. In other words, the top three people in an organic search get 67% of all web traffic.
If you do all of those other things put together and you do them extremely well, you will be fighting for a very small piece of the search volume. The objective here is to be one, two, or three on the search result page. Like I said before, the goal is for rankings one through ten to lead back to your site. By the way, sites that rank one through ten get 80% of the traffic on the page.
Right now according to Google‘s own statistics, their PPC ads only get 2% to 5% of the traffic on the page. If you are buying the number one keyword at Google and you are buying up enough to be number one under their Ad Words PPC program, you are probably only getting two to five percent of the available traffic.